Facebook Advertising Guidelines | Update
By
Alfian Adi Saputra
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Thursday, November 7, 2019
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Advertising On Facebook
Follow this step by step guide to start with advertising and marketing on Facebook, and you must have your ad up on Facebook shortly.
Facebook Advertising Guidelines
Action 1: Marketing objective
As soon as logged in, you will be asked by Facebook, just what it is you are aiming to attain with marketing. Choices are easily divided between understanding, factor to consider, as well as conversion.
Pick whichever relates to you. For this guide we will pick 'Send out individuals to your web site'. As soon as picked, select a name for your project and proceed.
Action 2: Audience targeting
Next, you will be offered the options to limit your Audience to target your advertisements more effectively. You could select a customized name for this targeting if you want to re-use your Audience option in another campaign. Pick the area, age, sex, and also language of the users you desire to target. If this is your initial advertisement, you might leave all these options untouched, run your advertisement, and see exactly what sort of users respond best to it.
Action 3: Placements
As soon as you have the Audience targeted, you could choose where your ad is presented. Relying on the sort of campaign you have actually selected, Facebook might advise that it automatically picks where to place the ads. If you know where your advertisement could perform far better pick 'Edit Placements', and also choose the locations you would like your advertisement to appear.
Tip 4: Budget & Schedule
Now you should go to the Budget & Schedule options. Here you could choose how much you wish to invest in your advertisement daily, or you can specify an overall Budget if you pick a start and end date for your advertisement. Depending on your ad purpose, you could select when you get charged by Facebook. In this guide, the advertisement we are running is for clicks to a web site, therefore Facebook will suggest obtaining billed by 'Link Clicks' is the most effective alternative. You could likewise set a quote quantity for each and every click or enable Facebook to immediately bid for you to ensure a better cost for you. Depending upon your objective you could likewise choose the moment of day your ad will certainly show, e.g if your ad is for a lunch offer for a dining establishment, advertising and marketing prior to lunch would certainly be better compared to potentially advertising all the time.
Step 5: Review reach
After you have actually picked your Audience, placement, Budget and routine, Facebook will provide you an estimate of the number of people your advertisement might potentially get to with your chosen options. Review this to make sure you're happy with your option.
Action 6: Advertisement Layout
Several choices are currently readily available when producing an ad on Facebook. A fundamental solitary image advertisement will certainly be offered by default, however if you have extra images you can prefer to have a carousel, or a slideshow. If you have a video clip, you could utilize this as your ad too. Make use of the type to choose your advertisement type, as well as continue to submit any type of pictures or video you need for the advertisement. If you are utilizing photos, make certain they are premium quality.
Step 7: Linking a page
Any type of ad you run on Facebook will certainly be displayed as your Facebook page. Your web pages need to be offered in a dropdown option box, pick the page to which the advertisement belongs. As Instagram is likewise a part of Facebook currently, your ad will certainly be displayed there a swell, the Instagram account related to your Facebook page will made use of to advertise your ads there. If you do not have an Instagram account connected to your Facebook page, you can include an account, or optionally you can remove your ad from showing up on Instagram. Also if your project objective is internet site clicks, you will certainly be asked for the url of your web site, or a particular pge you want to point individuals to. In addition to this, get in a heading for your ad for e.g 'Check out my outstanding website for large amounts'.
Step 8: Verification
Finally, Facebook will certainly provide you with just how your advertisement will look along with all the choices you have selected. If you are happy with all of this click 'Place order' as well as you're ad will be sent for evaluation. As long as your ad does not breach any type of Facebook guidelines, it must show up to individuals within a few hours.